The Building Code

Content marketing: What it is and how it can help your business stand out

Episode 201:

On this episode of “The Building Code,” Zach and Charley are sitting down in studio with Cathern Strief, former Buildertrend employee and current content manager at NS Builders. After six and a half years on the corporate marketing side of things, Cathern jumped at the opportunity to head up social media and content strategy for construction industry leader, Nick Schiffer.

Tune in to the full episode to hear more about how content marketing can help your construction business and why it’s important to choose strategies that fit your construction company’s needs and goals.

 

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Creating an identity: Why your brand is more than just a name

Episode 200:

 

On the 200^th episode of “The Building Code,” Zach and Charley are joined by Heather Thoming, director of marketing, and Stefan Carlson, project manager, from Carlson Projects Inc. in Lincoln, Nebraska. Their team works hard to create cohesive and harmonious spaces that enhance each home’s overall look and feel.

Tune in to the full episode to hear about the power of branding in your construction business and how it impacts qualified leads and the overall client experience.

 

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LINKEDIN: https://www.linkedin.com/company/buildertrend

#Buildertrend #BuiltWithBuildertrend #ConstructionMarketing

Onboarding basics: Why construction tech isn’t as daunting as it seems

Episode 199:

Today on “The Building Code,” Zach and Charley are chatting with Brad Robinson, president of Bradford Custom Homes & Remodeling in Acworth, Georgia. Brad and his team have over 10 years of experience building and designing in diverse locations with a proven track record of success.

Tune in to the full episode to hear about how Brad goes about onboarding his crew with Buildertrend and sets standards for processes within the platform.

 

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LINKEDIN: https://www.linkedin.com/company/buildertrend

#Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Achieving excellence: Australian consultants bring the power of Buildertrend Down Under

Episode 198:

Today on “The Building Code,” Zach and Charley are chatting with a couple guests from Down Under. Founders of Aspire Projects, Jordan Bowles and Scotty Braithwaite, share about their Australia-based consulting company, the services they offer and their new partnership with Buildertrend.

 

Tune in to the full episode to hear about how Aspire Projects is working to help Australian builders improve their businesses and perform at the highest level with tech.

 

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Building bonds: Why it’s important to choose community over competition

Episode 197:

Today on “The Building Code,” Zach and Charley are joined by TwiLea Fletcher, business development manager at Stonebrook Exterior. She has 20 years of experience in various industries with expertise in CRM implementation, data analysis, project management and customer account relationships.

Tune in to the full episode to hear why she believes in the value of creating relationships in construction and hearabout her experience at Builderbond, a new community-driven event hosted by Buildertrend and CBUSA.

 

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YOUTUBE:  / @buildertrend

LINKEDIN: https://www.linkedin.com/company/buildertrend

#Buildertrend #BuiltWithBuildertrend #Builderbond

Change management 101: Overcoming growing pains to find success

Episode 196:

On this episode of “The Building Code,” Zach and Charley are sitting down with Dan Green and Matt Simpson, co-owners of Amazing Outdoors in Purcellville, Virginia. Their award-winning landscape designers can bring any client’s backyard dreams to life with their design, build, landscape and masonry options.

Listen to the full episode to hear more about how these outdoor contractors handled fast company growth through CRM software and change management processes.

 

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Geographic expansion: How to successfully manage multiple companies in different states

Episode 195:

Today on “The Building Code,” Zach and guest host Courtney Mattern, director of brand and content marketing, are chatting with Victor Lebegue, CEO at VL Builders in Columbia Heights, Minnesota.

Tune in to the full episode to hear about how this young entrepreneur and his goals for changing  the construction industry for the better. And learn how managing two companies in two different states is possible with the help of project management software.

 

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Finding balance: How to prioritize projects and personal time with tech

Episode 194:

On this episode of “The Building Code,” Zach is sitting down in studio with the husband-and-wife duo from the local Omaha company Sierra Homes. Matt Kronaizl, owner and builder, heads up the construction side of things while his wife, Tamarah, leads interior design and sales. Their team is dedicated to making clients’ dreams a reality when it comes to their perfect home. Matt and Tamarah work closely with homeowners to ensure all their needs are met from beginning to end.

Listen to the full episode to hear more about how construction software has played a substantial role in organizing their business, communicating with clients and bringing balance to their personal lives.

 

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Reputation is everything: How client experience and timeless design ensure success

Episode 193:

Today on “The Building Code,” Zach and Charley are back together to chat with Melissa Hryszko, designer and co-owner of Veranda Homes in the Canadian city of Calgary. Melissa is an acclaimed designer, leading Veranda Homes alongside her husband, Rob. With over two decades of expertise, they’ve established themselves as trailblazers in Calgary's home building industry. Her commitment to precision and attention to detail brings uniqueness to each home and defines the Veranda brand.

Listen to the full episode to hear more about how going above and beyond for clients to create a truly custom experience with timeless design leads to success for 20 years and beyond.

 

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Continuing education: How to prioritize learning to better yourself and your business

Episode 192:

On this episode of “The Building Code,” Zach and guest host Courtney Mattern, director of brand and content marketing, are sitting down with Adam Copenhaver, returning guest and co-founder of CopeGrand Homes in Charleston, South Carolina. After growing up around construction and taking separate education paths, Adam and his twin brother Ben achieved their goal and founded the company together in 2015. Since then, they’ve continued to grow and see success year over year.

Listen to the full episode to hear more about how Adam is continuing to prioritize education in order to better himself, his team and his business.

 

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